iContact: Email Marketing Solution

Posted at Thursday, June 11, 2009

If you expect a response directly from the customer and to maintain good relations between producers and consumers, you must have an email marketing (emarketing) program. Email marketing? Yes, this is one of the techniques in the internet campaign. Ie, by sending an email containing the promotional product or service. Although classified as "ancient", but until now it is still classified as the most successful way. With email marketing service, you can communicate with your prospects on your web site where you advertise your products or services.

If you are looking for any easy and inexpensive way to put your emarketing on autopilot and get great deliverability, check out iContact. iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members. iContact has an easy to use interface and over 300 professionally-designed email templates. The application allows you to track the opens and clickthroughs on your emails, add a sign-up form to your web site, segment your list, and manage your subscribers.

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama '08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003. iContact starts at $9.95 per month and scales upward based on list size. They also have an Enterprise product for larger organizations that starts at $660/month.

You can try a 15 day free trial of iContact at www.icontact.com.